Webinar attendee only offer · 360° Readiness Lens

What might your firm be worth today, and what could bring down a buyer’s offer?

A business, financial and personal readiness assessment, expertly reviewed with you by your Certified Value Builder Advisor™. It shows how a buyer might see your firm and which three priorities to start on first.

Know your number. Know your gaps. Know what to fix first.

Standard price $4,500, Webinar attendee price $1,497

Fast-action bonus

12 months of access to the Value Builder educational portal

Revisit the educational materials as you work through the priorities you identified with your advisor.

The attendee price and the bonus end Thursday, November 12, 2026, at noon Eastern.

Purchase the 360° Readiness Lens

After checkout, your advisor will email you a link to your first assessment.

Business readiness
Financial readiness
Personal readiness
Your Value Builder Report

See how your company scores. Know what to fix first.

Your report gives you an overall score out of 100 and shows how your company performs on each of the eight key drivers of company value. Together with your advisor, you’ll use those findings to pinpoint the three changes to make first and understand why each one matters to a buyer.

Sample Value Builder Report page on Growth Potential
Sample report, illustrative results.Tap the first page to view it in full.
Your score and buyer offers

Know where you stand while there’s still time to build value.

In Value Builder’s data, a greater share of owners with higher-scoring businesses reported receiving an offer. Those businesses also attracted higher offers relative to pre-tax profit. Knowing your score today gives you time to work on the areas a buyer may question before you’re ready to sell.

Multiple of pre-tax profit offered

Average Value Builder Score of 593.5x
Value Builder Score of 90+7.1x

Percentage of owners who have received an offer

Average Value Builder Score of 5912.3%
Value Builder Score of 90+33.3%

The Value Builder Premium

71%

higher than average offers for businesses with a Value Builder Score of 80+: a multiple of 6.1 times pre-tax profit, against 3.55 for the average business.

The Business assessment in your Lens measures the same Value Builder Score these figures are based on.

Source: The Value Builder System™.

Why look now

What would you want to know before a buyer makes an offer?

A buyer will look at how your business has performed over time. You’ll also need to know whether the price and terms would let you leave on your terms. The 360° Readiness Lens helps you see where you stand on both questions while you can still act on what you learn.

Selling soon

Understand what supports your asking price and where a buyer may push back. Go into negotiations knowing what you need from the deal and where you could be leaving money on the table.

Selling later

Identify what a buyer might use to justify a lower offer years from now. Finding those issues today gives you time to address them before they become negotiating points.

What you receive

Three views of readiness. One clear set of priorities.

Business readiness

Value Builder Score™

How your firm looks to a buyer across eight drivers of value and transferability, such as how much revenue depends on a few clients and how reliably it recurs.

The Value Builder System
  • Financial Performance
  • Growth Potential
  • The Switzerland Structure
  • The Valuation Teeter-Totter
  • Recurring Revenue
  • Monopoly Control
  • The Customer Score
  • Hub & Spoke
Loading video…

Watch: How the Value Builder Score works

Financial readiness

Freedom Score

An estimate of your Freedom Point, the least you may need from a sale to fund your next chapter. It’s compared with the estimate of business value to show any possible gap. This is a planning estimate.

Freedom Score

Personal readiness

PREScore™

How ready you feel for a new role, what comes next, how closely your identity is tied to the firm, and which transition or team matters count most to you.

Everything included

  • Your three assessment results: business, financial and personal
  • A personalized 33-page findings report
  • An industry-based Estimate of Value Report
  • A private session with your advisor to go through the results
  • Your three highest-priority opportunities, with practical guidance on what to do first

The Estimate of Value gives an indication of what your business might be worth today. It is not a formal independent valuation, which is a separate engagement.

An advisor working through findings with business owners
  1. 01Purchase
  2. 02Complete the assessments
  3. 03Review your findings in a private session with your advisor
  4. 04Leave with three priorities
Webinar attendee offer

See your firm the way a buyer will.

Standard price $4,500, Webinar attendee price $1,497

The attendee price and the bonus end Thursday, November 12, 2026, at noon Eastern.

Purchase the 360° Readiness Lens

After checkout, your advisor will email you a link to your first assessment.

About your advisor
Panda Ludwig

Panda Ludwig

Certified Value Builder Advisor™

Panda is a Certified Value Builder Advisor™ and a former CFO advisor. She has also sold a business of her own, so she understands the seller’s side of the table: what buyers ask, and what owners wish they had known sooner.

Certified Value Builder
Questions

Before you decide

I’m years from selling. Is this for me?
Yes. The Lens shows which changes are worth starting while you still have time to influence the outcome, like reducing reliance on a few clients or on you personally.
Is the estimate a formal valuation?
No. The industry-based Estimate of Value gives an indication of what your business might be worth today. A formal independent valuation is a separate engagement.
What happens after I pay?
After checkout, your advisor will email you a link to your first assessment.
When do the attendee price and bonus end?
The $1,497 attendee price and the portal bonus end Thursday, November 12, 2026, at noon Eastern.
How is it delivered?
Virtually. You complete the assessments online, then review your findings in a private session with your advisor.

Know your number. Know your gaps. Know what to fix first.

The 360° Readiness Lens includes

Three assessments · 33-page findings report · Estimate of Value Report · A private session with your advisor · Your three priorities and what to do first

Standard price $4,500, Webinar attendee price $1,497

Fast-action bonus

12 months of access to the Value Builder educational portal

Revisit the educational materials as you work through the priorities you identified with your advisor.

The attendee price and the bonus end Thursday, November 12, 2026, at noon Eastern.

Purchase the 360° Readiness Lens

After checkout, your advisor will email you a link to your first assessment.